Privacy Policy

Privacy Policy

Effective Date: February 2026

IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, CALL 911 IMMEDIATELY.

Introduction

This Privacy Policy describes how OPTIMAL HEALTH MANAGEMENT LLC DBA H4M ("H4M," "we," "our," or "us") collects, uses, shares, and protects your information when you interact with our website, telehealth platform, app(s), or services (collectively, the "Services"). We are a 100% telehealth provider offering hormone therapy and related consultations on a self-pay basis - no insurance is involved.

"Personal Information" means any information linked or reasonably linkable to an identified or identifiable individual. "Protected Health Information" (PHI) refers to health-related information subject to HIPAA.

This Policy is part of our Terms of Use. If you do not agree, do not use the Services. California residents: See the California-specific section below.

Sections

• Information We Collect and Sources
• How We Use Your Information
• Online Analytics and Advertising
• How We Share and Disclose Your Information
• Your Rights and Choices
• Marketing Choices and Sensitive Data
• Health Information and Third-Party Services (Notice of Privacy Practices)
• How We Protect Your Information
• Retention of Your Information
• Revisions to This Privacy Policy
• Contacting Us

Information We Collect and Sources

Information You Provide

• Name, email, phone, date of birth, address (for shipping labs/prescriptions if applicable).
• Health/medical details: symptoms, medical history, hormone-related conditions, treatment preferences, lab results, prescriptions, medical photos, genetics (if submitted), gender identity, sexual orientation (if relevant to care).
• Payment info (processed by third-party processors).
• Identity verification (e.g., ID if required).
• Communications, support requests, feedback.

Automated Collection

• Device/IP info, browser type, usage (pages viewed, time spent), general location (IP-based).
• Precise GPS only with permission.
• Cookies, pixels, SDKs for functionality, analytics (e.g., Google Analytics).

From Third Parties

• Labs, pharmacies, physicians (for coordination).
• Social media/logins (if used).

We need certain information to provide telehealth consultations and services; without it, we may not proceed.

How We Use Your Information

• Provide telehealth consultations, coordinate labs/prescriptions, manage your account.
• Communicate about your care, follow-ups, support.
• Improve Services, internal research (de-identified/aggregated).
• Process payments, verify identity.
• Comply with laws, prevent fraud.
• Personalized content (with consent where required).

We may combine data and create de-identified/aggregated data for any purpose (e.g., research, marketing).

Online Analytics and Advertising

We use tools like Google Analytics. We may share hashed identifiers for targeted ads (may qualify as "sale"/"sharing" under some laws - opt-out available). Opt-outs: Google Ads Settings, Facebook/TikTok preferences, or email us. We do not respond to Do Not Track but honor Global Privacy Control (GPC) where required.

How We Share and Disclose

• Healthcare providers/pharmacies (for treatment, prescriptions).
• Service providers (billing, hosting, analytics - contractually bound).
• Affiliates for consistent service.
• Legal requirements, business transfers, fraud protection.
• Aggregated/de-identified data freely.

We do not sell personal information except as described in advertising opt-outs.

Your Rights and Choices

• Access, correct, delete, portability.
• Opt-out of targeted advertising/sale/sharing. Submit requests to support@goh4m.com.
• We verify identity and respond timely (e.g., 45 days). No discrimination.

Marketing Choices and Sensitive Data

Opt-out of marketing emails via link or contact us. For sensitive data (health info, gender identity, sexual orientation, hormone treatments), we limit use to providing services unless you consent/opt-in for other purposes (e.g., ads). Opt-out/limit via email or GPC.

Collection of Children's Data

Services not for under 16. We delete any such data if discovered.

Retention

We retain as needed for care, legal compliance (e.g., medical records per state laws), then securely delete.

Revisions

We may update; material changes posted with notice. Continued use = acceptance.

Health Information and Third-Party Services - Notice of Privacy Practices (NPP)

We comply with HIPAA for PHI. This NPP explains uses/disclosures of PHI (treatment, payment, operations) and your rights (access, amend, restrict, accounting).

Uses and Disclosures of PHI

• Treatment (coordinating care).
• Payment (self-pay processing).
• Operations (quality, compliance).
• As required by law, public health, etc.

For substance use disorder (SUD) records under 42 CFR Part 2 (if applicable/received): Stricter rules apply - uses/disclosures generally require written consent; limits on redisclosure; heightened protections (e.g., no use in proceedings without order/consent). We align with HIPAA where possible but follow more stringent Part 2 limits.

Your PHI Rights

• Inspect/copy, amend, restrict, confidential communications, accounting, breach notice.
• For CA: Additional CMIA protections, minor rights, marketing restrictions.

Transmission We use encryption (SSL/TLS) for PHI transmission.

Third Parties Not responsible for linked providers/pharmacies - review their policies.

How We Protect Your Information

Technical/organizational measures (encryption, access controls). No 100% guarantee; you protect credentials.

Privacy Information for California Residents

CCPA/CPRA rights: Categories collected/disclosed (identifiers, health data, etc. - see chart in original). Opt-out of sale/sharing. Email support@hormonesforme.com. No discrimination.

State-Specific Provisions

(CO, CT, DE, FL, IA, IN, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, TX, UT, VA) Rights include: Confirm processing/access, correct, delete, portability, opt-out of targeted ads/sale/profiling (some states require opt-in for sensitive data). Respond within 45 days. Email to exercise.

Contacting Us

Privacy Officer: Gary Tiffany

Email: gary@goh4m.com

Phone: (813) 217-5749

Address: 7901 4th St N Ste 300, St. Petersburg, FL 33702

Medical Advice Disclaimer

Content informational only - not medical advice. No physician-patient relationship until consultation. Seek qualified care.